GOOGLE deal Finalized
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.
source: google press center
There is a reason to do this bcoz of the heavy manipulation in Search Engines by many SEO's which is causing the headache and i think this might be the reason for Google to act upon.
Conclusion: Ranking would be much tougher than ever before so SEO guys need to watch out
Google owns SEO ??? Paid Rules?
GOOGLE OWNS SEO!!!!!!!!!!
Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google
Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as "natural search" or search engine optimization work:
GOOGLE's policies
Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google
Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as "natural search" or search engine optimization work:
There's nothing wrong with SEO. Even Google tells you this. But on that same page, Google also says:
While Google doesn't have relationships with any SEOs...Now it does -- it owns an SEO. And therein lies the problem. Even if Performics is kept completely separate from the Google search team, there's the impression that Performics might have some special "in" with Google's non-paid search results.
GOOGLE's policies
DON’T BE EVIL
Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating.
We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for inclusion or ranking in them.
Objectivity. We believe it is very important that the results users get from Google are produced with only their interests in mind. We do not accept money for search result ranking or inclusion. We do accept fees for advertising, but it does not influence how we generate our search results. The advertising is clearly marked and separated. This is similar to a newspaper, where the articles are independent of the advertising. Some of our competitors charge web sites for inclusion in their indices or for more frequent updating of pages. Inclusion and frequent updating in our index are open to all sites free of charge. We apply these principles to each of our products and services. We believe it is important for users to have access to the best available information and research, not just the information that someone pays for them to see.Google official stance?Ans: We intend to spend the next several months assessing all of DoubleClick's products and services including those offered by Performics. In the near term, we intend to operate Performics as a stand-alone business unit consistent with its past practices. Upon the completion of our integration planning with respect to Performics, we will be in a better position to announce our future plans for this business.Conclusion:A purchase initially worth more than $3 billion, and Google still hasn't assessed that Performics poses such a huge conflict to own? Disappointing. Google should have announced a spin-off yesterday. I'd hope they'll rapidly move forward with doing that.
My conclusion (SEO pravish): I agree to fact of Danny Sullivan- this would create a great conflict - A major impact and all the rules would be broken.
Will the paid inclusions would ruin Organic Rankings? Need to see in the coming days
SEO's be ready for SURVIVAL!!!!!!!!!!!
source: searchengineland
Latest News: AOL gets Bebo for $850 million!
AOL gets Bebo for $850 million
Another social network has been purchased, during this round, Time Warner’s AOL unit has acquired Bebo for $850 million. The social networking category has been a continued area of interest, particularly among media and technology companies hoping to take advantage of one of the Internet’s most popular communication vehicles to boost advertising inventory. Some of the previous acquisition and investment activity in the space has included News Corp.’s acquisition of MySpace. in July 2005 for $580 million and Microsoft purchased a stake in Facebook in October of last year.
source: weblogs.hitwise
Google Goolag Tool Scanner!
Goolag Scanner
the Cult of the Dead Cow hacker group released an open-source Web auditing tool that aims to let owners check their Web sites for security vulnerabilities. Dubbed the Goolag Scanner, the technology is based on google hacking a form of vulnerability research developed by Johnny I Hack Stuff. Goolag Scanner is a standalone Windows GUI-based application.
Goolag Scanner provides one more tool for Web-site owners to patch up their online properties.
The Sophos 2008 Security Threat Report published in January revealed just how prevalent the danger is.
the Cult of the Dead Cow hacker group released an open-source Web auditing tool that aims to let owners check their Web sites for security vulnerabilities. Dubbed the Goolag Scanner, the technology is based on google hacking a form of vulnerability research developed by Johnny I Hack Stuff. Goolag Scanner is a standalone Windows GUI-based application.
Goolag Scanner provides one more tool for Web-site owners to patch up their online properties.
The Sophos 2008 Security Threat Report published in January revealed just how prevalent the danger is.
Sophos detects a newly infected Web page every 14 seconds. Eighty-three percent of those pages belong to companies and individuals who are unaware that their sites have been hacked.
"We've seen some pretty scary holes through random tests with the scanner in North America, Europe and the Middle East," Ruffin said. "If I were a government, a large corporation, or anyone with a large web site, I'd be downloading this beast and aiming it at my site yesterday. The vulnerabilities are that serious."
Yahoo! Buzz features!
Yahoo buzz - chosen by People
- The buzz can be about anything - a great story on a major news site, an extraordinary bit from an obscure site, an intriguing video, or a fantastic blog that shouldn't be missed.
- Instead of editors, people like you determine the top-rated stories.
How does Buzz work?
- A story is ranked based on its Buzz Score. The score is derived from search term popularity, the number of times a story is emailed from Buzz, and the number of votes a story receives.
- Stories with the highest Buzz Scores may be published on the Yahoo! home page - you can impact what millions will see on Yahoo!
- Buzz features the most interesting stories and videos on the Web
- Content is ranked based on votes, search-term popularity, and what everyone is reading and emailing - right this instant
- Buzz drives traffic directly to your site to read the full story
- Users can vote for your content from your site or on Buzz itself
- Top Buzz content may be featured on the Yahoo! homepage
source: buzz.yahoo
Latest Yahoo! News: Open SEARCH
YAHOO! ROCKS
The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That's right -- you heard it correctly -- the Yahoo! Search experience will soon be open. This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear -- present users with richer, more useful search results so that they can complete their tasks more efficiently and get from "to do" to "done."
Because the platform is open it gives all Web site owners -- big or small -- an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page.
Check this video to know more http://tools.search.yahoo.com/newsearch/index.html
source : ysearchblog
The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That's right -- you heard it correctly -- the Yahoo! Search experience will soon be open. This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear -- present users with richer, more useful search results so that they can complete their tasks more efficiently and get from "to do" to "done."
Because the platform is open it gives all Web site owners -- big or small -- an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page.
Check this video to know more http://tools.search.yahoo.com/newsearch/index.html
source : ysearchblog
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