Latest SEO Updates December 2013

Some of the Latest Updates about SEO & Latest In formations

1. Google is Tough on Repeat Offenders

One of the most fascinating and little-known areas of SEO news is Google penalties. When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. 

Google’s head spam fighter, Matt Cutts, recently revealed in a Q & A session that it’s much harder to come back and rank well after a second or third penalty. In fact, his recommendation for websites who are trying to improve their SEO after past use of purchase links to use the disavow tool to wipe their backlinks completely

2. Rich Snippets Could Be Rolled Out Soon

The author photos which appear next to search results once you’ve earned Google authorship are a form of rich snippet. However, it appears the world’s biggest search engine is considering leveling the playing field

3. In-Depth Results aren’t Going Anywhere

Back when Google’s Hummingbird Algorithm re-write was launched, the search engine announced they’d be sharing in-depth search results for around 10% of queries that may require more complex answers. Recent SEO news have indicated that the in-depth articles initiative continues, and that every web master has an opportunity to have their content featured among these top results:

While many of the websites featured in in-depth results have extraordinarily high site authority, the Google webmaster blog announced the SEO news that you can improve your chances of being featured here with the following tactics:

• Use schema.org “article” markup,
• Apply for Google authorship and include the markup,
• Use rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
• Provide information about your organization’s logo,
• Create compelling in-depth content.

4. Google to Index App Content

If you haven’t yet built an app for your business, there may be even more incentive to get started now. Some of Google’s latest SEO news is that content from Android apps would soon be indexed like regular web pages.

5. Google PageRank is Now Up-to-Date

In perhaps the most shocking piece of SEO news in months, Google PageRank was quietly updated on December 6, 2013. Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google.

6. Semantic Search is on the Rise

Anyone who’s been using web technologies for more than a decade remembers Boolean search operators. Early search engines weren’t smart enough to pick up on things like plural words, and you had to join your queries together with specific terms like “and”, “or”, and “else.” However, the deployment of Google Hummingbird, Bing’s Satori and Facebook’s knowledge graph in 2014 is clear evidence that search engines are getting much smarter at picking up on the variation behind phrasing choices, a concept known as semantic search.

7. Google Penalizes Excessive Linking

Cutts recently addressed the long-standing belief that you should never exceed 100 links per page on your website. Turns out, it’s still a wise best practice. In the early days of search, major engines had trouble indexing content with more than 100 links. While the capability is now there, excessive linking can be a pretty serious red flag that someone’s being spammy. Cutts recommends that content marketers stick to a “reasonable number” of links.

Read more at http://www.business2community.com/seo/7-breaking-seo-news-updates-will-take-business-new-heights-0714317#u9uk3sj7d3iZuxKd.99

Google Plus Circles | Hangouts, Huddle, Mobile

More About Google Cricels, Hangouts, Huddle, MOBILE - Look into Google + Plus Social Network


Circles
Google wants to make sharing online more like sharing in real life - different things with different people. For example, you might want to catch up with your pals about your drunken Saturday night out, but you don't necessarily want your parents in your chat. You can keep your conversations separate by putting your contacts into 'circles' such as 'Work crew', 'Uni mates' and 'Parents'.

Google+ hangouts

Hangouts

As the name suggests, this feature is all about hanging out with your buddies, virtually, or couse. You can choose specific friends, or circles, to invite for a face-to-face video chat and anyone in the Hangout can invite others to join as well. According to Google's demo: "Until teleportation arrives, it's the next best thing". We're not sure about that - it's basically just video calling.

The Google+ project: Instant Upload



GOOGLE + +Huddle

Huddle

You know when you're trying to arrange a night out by having several different text conversations with a number of friends? If so, you'll know how long-winded and confusing it can become. The idea behind Huddle is that you can turn all these exchanges into one big group chat to save you time.

Privacy
Most social networks, Facebook included, have run into trouble over privacy concerns at some point or another, so what is Google+ doing to address it? You'll be able to alter your visibility settings so that only your name and photo will appear online to people that aren't in your network. However, if you're in a circle on a friend's public profile, then your picture will appear on there (but clicking on it wouldn't go anyway if your privacy settings are on). You'll be able to assign different levels of visibility to different aspects of your profile. You can also choose whether your profile is indexed by search engines and, as with Facebook, you'll be able to block people

Backing up data

One of the biggest worries with uploading photos to Facebook is that one day the site will retire from public life, taking our cherished memories with it. Obviously canny computer users already make sure that anything they upload is backed up at home and likewise, Google+ has recognised that we don't all want to live exclusively in the clouds.

You can use Google Takeout (google.com/takeout) to download data from your Google+ products to your home computer - that includes PicasaWeb albums and photos, your Google profile, Google Contacts, Stream and er, Google Buzz.

Mobile

Supported by the Chrome, IE, Firefox and Safari browsers, Google+ will also be available on mobile devices - a vital element for any social networking platform. As well as sharing your thoughts and location from your mobile, you'll be able to check into places and make use of the group messaging feature, Huddle.

Making photo-sharing as simple as possible, images and videos taken on your phone will upload themselves automatically to Google+. That might sound a tad scary - what if you don't want everyone to see your snaps or footage? Don't panic - they'll be uploaded directly to a private album and you can then specify who (if anyone) you choose to share them with.

You can already download the Android app and there's an iOS 4+ app due to hit iTunes soon. You can also access the basic Google+ mobile site (m.google.com/app/plus) on Android handsets (1.5+) and Apple devices (iOS 3+) as well as on  BlackBerry (6.0+), Nokia/Symbian and Windows Mobile. The Android app currently offers a wider range of functions than you'll see on the mobile sites.

There are no tablet specific versions of the project at present, but this is something that Google plans to work on in the future.

When can I get it?

Google+ can currently only be accessed with a special Field Trial invitation, which Google has been sending out at random to Gmail users. There's no set date for a full launch, but we would guess that it won't be too long before Google+ goes live to everyone. In the meantime, you can check out the demo, as long as you have a Google ID.

                      http://www.pocket-lint.com/news/40785/what-is-google-android-iphone-apps

source:

Google + Plus Video | Google Sparks Video

Google+
Google+ is a new social project which google is testing and will roll out soon.
Here is Google Plus Link


Google+ is in limited Field Trial
At the moment, we're testing with a small number of people, but it won't be long before the Google+ project is ready for everyone. Leave us your email address and we'll make sure that you're the first to know when we're ready to invite more people.


1. Google+ is currently available on an invitation-only basis.

2. Google does not consider it a Facebook competitor (at least publicly).

3. Google+ is currently available for download as an app in the Android Market.

4. When you download that app, it splits off the “Huddle” feature as a separate app.

5. Users can post status updates, and these appear on the Google Profile under a tab called “Posts”. The +1′s and Buzz tabs remain separate. I have to wonder if we’ll see Buzz and Posts merge eventually.

6. What is available now is “just the beginning” according to Google. These are just the first features or presumably many more to come.

7. Circles is one current feature. It lets you share things with different people (kind of like Facebook Groups) but with a very different user interface.

8. Another feature is Sparks. This looks for videos and articles it thinks you’ll like, so “when you’re free, there’s always something to watch, read, and share.” Filter Bubble anyone?

Hangouts is another feature. It’s basically group video chat. Google describes it as “the unplanned meet-up.”

10. Instant uploads is a mobile-specific feature. Photos upload themselves as you take them, and are stored in a private area on the cloud.

11. Huddle is another group-conversation feature for mobile. Essentially, it’s group chat.

The Stream
12. The stream is basically the equivalent of the Facebook news feed.

13. When you share something with Google+ it’s added to your stream and the stream of everyone you shared with.

14. The stream shows you what all of your Circles have shared with you.

15. If you mention a user, using the “+” or “@” symbols, the person may receive a notification that you mentioned them.

16. You can see who specific posts were shared with in the stream – whether they were shared publicly, to extended circles, or a limited group.

17. You can filter the stream by specific Circles.

18. You can chat directly in the stream

19. You can report inappropriate content.

20. You can search for people from the search box at the top of the stream.

21. Soon, Google says you’ll be able to search the stream itself from the search box.

22. If you leave comments on a post, you can edit or delete them.

23. The same goes for posts, but you can’t edit a post’s sharing settings after the post has been shared. However, you can delete the post and share again to different circles.

24. You can “reshare” posts made by others (like retweeting).

25. You can “mute” a post. This will let you stop receiving updates from a post, like if the comments get out of control for example.

The Google Social Network

26. You can use the “Google+ Bar” that appears at the top of various Google products as your connection to the social network.

27. When you’re signed in you’ll see your full name or email address displayed with a photo or avatar next to it, to help you identify which account you’re currently signed in to.

28. If you’ve enabled multi sign-in you can sign in to two different Google accounts and switch between them using the Google+ bar.

29. When you sign up for Google+, you’re also signing up for Picasa Web Albums, so all photos and videos uploaded to Google+ (including from your phone via Instant Upload) will also be available in Picasa Web Albums.

30. You can use the Google +1 button from the stream.

31. You can have a ton of friends on Google+. Robert Scoble quickly added over 1,000.

32. The central user interface is very Facebook-esque.

33. Google+ quickly became the butt of a lot of jokes (and even cartoons), but has also received a great deal of praise thus far.

34. With Google+ Google adds a “You” link to the recently redesigned (painted black) navigation bar across Google properties

35. You can view public Google+ content without actually being invited (Danny Sullivan has a guide on how to view it )

36. China is already blocking Google+. That didn’t take long.

37. Invitations have been listed on eBay.

38. There are already privacy concerns about Google+ but the Privacy Guide can be found here.

39. According to the Financial Times article, you can share something within a closed “Circle,” but somone from that circle can then reshare it with anyone, and even make it public.

GOOGLE SPARKS


source: http://www.webpronews.com/google-plus-2011-07

Search | Social | Marketing

Search | engine | Marketing

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization,

SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.
Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good.
The primary aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is primarily 'financial'. This does not mean that commercial marketers can not contribute to achievement of social good. Using the benefits of doing 'social good' to secure and maintain customer engagement. In 'social marketing' the distinguishing feature is therefore it's 'primary' focus on 'social good', and it is not a secondary outcome. Not all 'public sector and not-for-profit marketing is social marketing.

Marketing
Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mold the consumers toward the products/services. Marketing is fundamental to any businesses growth.

Viral marketing
Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.


source : wikipedia