Google Page Layout Updates - October 2012

Matt cutts has come up with another update


Tweets from MATT CUTTS:  PAGE LAYOUT UPDATE
Minor weather report: Update of http://t.co/kcDiRUjclaunching today. ~0.7% of English queries noticeably affected. 

Page Layout update is referred to as the “above the fold” update. 

Sites which doesn't have much content “above-the-fold” can be affected by this change. So if you place more adds on top of the page rather than the actual content then this algo will be applied.  If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

solutions:
Newer place adds above the fold so that you can give users a better experience for what they are looking for.

Google EMD Updates: Exact Match Domain Update Algo

Google EMD Updates:  Called Exact Match Domain Updates

Google’s Matt Cutts just announced a new Google algorithm change via Twitter. He says it will reduce low-quality “exact-match” domains in search results.

TWEETS from MATT CUTTS:

New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin. 

NOTE Here:

EMD update is not going after all sites. Its only after low quality sites much like Panda updates

Google tries to find out relevant sites based on

quality sites

off site values

domain authority

keyword relevance

Latest Google Algorithm: Penguin Algo Update

PENGUIN UPDATE! Latest GOOGLE ALGORITHM Update as on APRIL 2012 24 Update

There has been widespread reports about the latest algorithm called "webspam update" which is now said to be called as the PENGUIN UPDATE.

I have found that many say this algo is a total failure as webspam update was released to fight webspam and spam sites to reduce rankings for such sites. But in the process many legitimate sites rankings have gone down or have vanised from the top 100 lists.

Other updates that had taken place in April:
April 19 - PANDA UPDATE 3.5
Domain Classifier update - MISTAKEN Update by google which google then clarified
Webspam update: Penguin Update : APRIL 24, 2012

Google's spam update has done much damage to legitimate sites than spam sites. I have also discovered that ecommerce sites are less hit by the udpate than the service sector sites.

Google Algo Penguin Updates Questions ?

1. Is off page more important  than on page ?
2. Is backlinks from social bookmarking sites like folkd.com will be devalued?  As many social sites have lost traffic during this update.
3. Is Blog commenting termed as spam ?  Does blog commenting from legitimate sites is also spam?
4. Is Forum signature links completely dead
5. If a website doesn't do SEO then also will a site rank ?  ( Becz as per matt cutts he says that even if one doesn't do SEO then also its better)

As per updates have found
Google is behind wordpress themes links in the footer sections


More updates to be followed.   Send me your reactions to latest update - What you think about the current updates and issues faced?

Will SEO Survive? Matt Cutts Google Expert

Will SEO Survive? Check out video from Matt Cutts Google Software Engineer Expert Webspam Team.

MY viewpoints: yes seo will survive as long as search engines live, so basically it depends upon the type of optimization that would be used to gain traffic. There would be technologies coming like automatic seo optimization or pages automated where there is no need for seo's, but still optimization, keyword research, web analytics research would prevail in the long term as long as seo's keep away from black hat techniques

A video of matt cutts speaking about survival of seo industry
Who is matt cutts? get to know more about MATT CUTTS