Some of the Latest Updates about SEO & Latest In formations
While many of the websites featured in in-depth results have extraordinarily high site authority, the Google webmaster blog announced the SEO news that you can improve your chances of being featured here with the following tactics:
Read more at http://www.business2community.com/seo/7-breaking-seo-news-updates-will-take-business-new-heights-0714317#u9uk3sj7d3iZuxKd.99
1. Google is Tough on Repeat Offenders
One of the most fascinating and little-known areas of SEO news is Google penalties. When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught.
Google’s head spam fighter, Matt Cutts, recently revealed in a Q & A session that it’s much harder to come back and rank well after a second or third penalty. In fact, his recommendation for websites who are trying to improve their SEO after past use of purchase links to use the disavow tool to wipe their backlinks completely
2. Rich Snippets Could Be Rolled Out Soon
The author photos which appear next to search results once you’ve earned Google authorship are a form of rich snippet. However, it appears the world’s biggest search engine is considering leveling the playing field
3. In-Depth Results aren’t Going Anywhere
Back when Google’s Hummingbird Algorithm re-write was launched, the search engine announced they’d be sharing in-depth search results for around 10% of queries that may require more complex answers. Recent SEO news have indicated that the in-depth articles initiative continues, and that every web master has an opportunity to have their content featured among these top results:
While many of the websites featured in in-depth results have extraordinarily high site authority, the Google webmaster blog announced the SEO news that you can improve your chances of being featured here with the following tactics:
- Use schema.org “article” markup,
- Apply for Google authorship and include the markup,
- Use rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
- Provide information about your organization’s logo,
- Create compelling in-depth content.
4. Google to Index App Content
If you haven’t yet built an app for your business, there may be even more incentive to get started now. Some of Google’s latest SEO news is that content from Android apps would soon be indexed like regular web pages.
5. Google PageRank is Now Up-to-Date
In perhaps the most shocking piece of SEO news in months, Google PageRank was quietly updated on December 6, 2013. Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google.
6. Semantic Search is on the Rise
Anyone who’s been using web technologies for more than a decade remembers Boolean search operators. Early search engines weren’t smart enough to pick up on things like plural words, and you had to join your queries together with specific terms like “and”, “or”, and “else.” However, the deployment of Google Hummingbird, Bing’s Satori and Facebook’s knowledge graph in 2014 is clear evidence that search engines are getting much smarter at picking up on the variation behind phrasing choices, a concept known as semantic search.
7. Google Penalizes Excessive Linking
Cutts recently addressed the long-standing belief that you should never exceed 100 links per page on your website. Turns out, it’s still a wise best practice. In the early days of search, major engines had trouble indexing content with more than 100 links. While the capability is now there, excessive linking can be a pretty serious red flag that someone’s being spammy. Cutts recommends that content marketers stick to a “reasonable number” of links.
Read more at http://www.business2community.com/seo/7-breaking-seo-news-updates-will-take-business-new-heights-0714317#u9uk3sj7d3iZuxKd.99
