Google vs SEO!

GOOGLE deal Finalized

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

source: google press center


There is a reason to do this bcoz of the heavy manipulation in Search Engines by many SEO's which is causing the headache and i think this might be the reason for Google to act upon.

Conclusion: Ranking would be much tougher than ever before so SEO guys need to watch out

Google owns SEO ??? Paid Rules?

GOOGLE OWNS SEO!!!!!!!!!!

Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google

Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as "natural search" or search engine optimization work:

There's nothing wrong with SEO. Even Google tells you this. But on that same page, Google also says:

While Google doesn't have relationships with any SEOs...

Now it does -- it owns an SEO. And therein lies the problem. Even if Performics is kept completely separate from the Google search team, there's the impression that Performics might have some special "in" with Google's non-paid search results.

GOOGLE's policies

DON’T BE EVIL
Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating.


We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for inclusion or ranking in them.
Objectivity. We believe it is very important that the results users get from Google are produced with only their interests in mind. We do not accept money for search result ranking or inclusion. We do accept fees for advertising, but it does not influence how we generate our search results. The advertising is clearly marked and separated. This is similar to a newspaper, where the articles are independent of the advertising. Some of our competitors charge web sites for inclusion in their indices or for more frequent updating of pages. Inclusion and frequent updating in our index are open to all sites free of charge. We apply these principles to each of our products and services. We believe it is important for users to have access to the best available information and research, not just the information that someone pays for them to see.

Google official stance?

Ans: We intend to spend the next several months assessing all of DoubleClick's products and services including those offered by Performics. In the near term, we intend to operate Performics as a stand-alone business unit consistent with its past practices. Upon the completion of our integration planning with respect to Performics, we will be in a better position to announce our future plans for this business.

Conclusion:

A purchase initially worth more than $3 billion, and Google still hasn't assessed that Performics poses such a huge conflict to own? Disappointing. Google should have announced a spin-off yesterday. I'd hope they'll rapidly move forward with doing that.


My conclusion (SEO pravish): I agree to fact of Danny Sullivan- this would create a great conflict - A major impact and all the rules would be broken.

Will the paid inclusions would ruin Organic Rankings? Need to see in the coming days
SEO's be ready for SURVIVAL!!!!!!!!!!!





source: searchengineland

SEO Survival

New SEO Companies watch out 2008

Only companies who come up with Innovative ideas & Experiments would survive in the long run-

# Custom Website Content creation

# Inbound Link Building

# Press Release Services

# Viral marketing

# SMO

# Blog management can really survive and gain rankings + traffic

Outdated SEO

Directory Submissions, Link building techniques - link exchange, Key spam would fade out in 2008 Google's future updation.

Suggestions - Again the Content is the best solutions + Usability + Interactive Design would catch up. Gain Backlinks strength with Relevant link building . Boost PR with High Quality Content. Communities are the best. Experiment SEO+SMO for Future. Study Google's Algo Update well in advance.

Bottom line - Google - Yahoo - MSN and other search engines love only Relevant and user related content. Give what the users want is my suggestions

One word in SEO : Experiment - Experiment - Experiment ||Google + Yahoo + MSN||

By SEO Pravish[novice]