Latest SEO News: Adlab MSN Tools, Google Suggest!

New Arrivals: Google / MSN

Google Releases:

Google has come up with already Google Insights and now Integrating Google Suggest which has now been implemented. Tools which i like of Google are : Google Trends | Google Insights | Google Suggest(Live) Google suggest was there earlier but was not implemented earlier to google.com.

Google Suggest :

When u type any keys in the search bar in Google it would give u live suggestions with search figures in real time. Google will automatically correct misspelled words and also will save time by eliminating keystrokes because Google would Suggest searches that are covered under Google's privacy

To use Google Suggest, users must use IExplorer 6.0 (or newer), Netscape 7.1 (or newer), Mozilla 1.4 (or newer), Firefox 0.8 (or newer), Opera 7.54 (or newer),or Safari 1.2.2 (or newer) and have JavaScript and cookies enabled.


MSN:

MSN Launches AdLab Site for Search Marketers:

MSN has done some great works with launching Microsoft AdCenter Labs, in the fields of

• Audience Intelligence
• Data Mining
• Keyword Research Direct Marketing
• Contextual Advertising
• Video Mining.

The new adCenter Lab site covers are

• paid search
• contextual advertising
• behavioral targeting
• emerging markets behavior targeting-related tools, for example, can predict a user's demographic information based on online behavior.

"Keyword mutation detection Tool"
A "keyword mutation detection" tool displays common misspellings of various keywords


FOR ALL ADLAB MSN tools Info
http://adlab.msn.com/alltools.aspx


FOR SEO'S MARKETERS check KEYWORD TOOL: NEW Most Recommended
http://adlab.msn.com/Keyword-Forecast/

MSN Guideliness Updated

MSN Guidelines Updated

Technical recommendations for your website

• Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links function properly. If your site contains broken links, MSNBot may not be able to index your site effectively, and people may not be able to reach all of your pages.
• If you move a page, set up the page's original URL to direct people to the new page, and tell them whether the move is permanent or temporary.
• Make sure MSNBot is allowed to crawl your site and is not on your list of web crawlers that are prohibited from indexing your site.
• Use a robots.txt file or meta tags to control how MSNBot and other web crawlers index your site. The robots.txt file tells web crawlers which files and folders it is not allowed to crawl. The Web Robots Pages provide detailed information on the robots.txt Robots Exclusion standard. This site may be available in English only.
• Keep your URLs simple and static. Complicated or frequently changed URLs are difficult to use as link destinations. For example, the URL www.example.com/mypage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easier for people to remember, which makes it a more likely link destination from other sites.

Content guidelines for your website

The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.

• In the visible page text, include words users might choose as search query terms to find the information on your site.
• Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
• Make sure that each page is accessible by at least one static text link.
• Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo.
• Add a site map. This enables MSNBot to find all of your pages easily. Links embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map.
• Keep your site hierarchy fairly flat. That is, each page should only be one to three clicks away from the home page.

Items and techniques discouraged by MSN Search

The following items and techniques are not appropriate uses of the MSN Search index. Use of these items and techniques may affect how your site is ranked within MSN Search and may result in the removal of your site from the index.

• Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.
• Using hidden text or links. You should use only text and links that are visible to users.
• Using techniques to artificially increase the number of links to your page, such as link farms.

source : msn

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