Latest SEO Updates December 2013

Some of the Latest Updates about SEO & Latest In formations

1. Google is Tough on Repeat Offenders

One of the most fascinating and little-known areas of SEO news is Google penalties. When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught.

Google’s head spam fighter, Matt Cutts, recently revealed in a Q & A session that it’s much harder to come back and rank well after a second or third penalty. In fact, his recommendation for websites who are trying to improve their SEO after past use of purchase links to use the disavow tool to wipe their backlinks completely

2. Rich Snippets Could Be Rolled Out Soon

The author photos which appear next to search results once you’ve earned Google authorship are a form of rich snippet. However, it appears the world’s biggest search engine is considering leveling the playing field

3. In-Depth Results aren’t Going Anywhere

Back when Google’s Hummingbird Algorithm re-write was launched, the search engine announced they’d be sharing in-depth search results for around 10% of queries that may require more complex answers. Recent SEO news have indicated that the in-depth articles initiative continues, and that every web master has an opportunity to have their content featured among these top results:

While many of the websites featured in in-depth results have extraordinarily high site authority, the Google webmaster blog announced the SEO news that you can improve your chances of being featured here with the following tactics:

Use schema.org “article” markup,
Apply for Google authorship and include the markup,
Use rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
Provide information about your organization’s logo,
Create compelling in-depth content.

4. Google to Index App Content

If you haven’t yet built an app for your business, there may be even more incentive to get started now. Some of Google’s latest SEO news is that content from Android apps would soon be indexed like regular web pages.

5. Google PageRank is Now Up-to-Date

In perhaps the most shocking piece of SEO news in months, Google PageRank was quietly updated on December 6, 2013. Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google.

6. Semantic Search is on the Rise

Anyone who’s been using web technologies for more than a decade remembers Boolean search operators. Early search engines weren’t smart enough to pick up on things like plural words, and you had to join your queries together with specific terms like “and”, “or”, and “else.” However, the deployment of Google Hummingbird, Bing’s Satori and Facebook’s knowledge graph in 2014 is clear evidence that search engines are getting much smarter at picking up on the variation behind phrasing choices, a concept known as semantic search.

7. Google Penalizes Excessive Linking

Cutts recently addressed the long-standing belief that you should never exceed 100 links per page on your website. Turns out, it’s still a wise best practice. In the early days of search, major engines had trouble indexing content with more than 100 links. While the capability is now there, excessive linking can be a pretty serious red flag that someone’s being spammy. Cutts recommends that content marketers stick to a “reasonable number” of links.

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Latest Google Hummingbird Google Algorithm Updates 2013!

New Algorithm Humming Bird in TECHNOLOGY!

It is fact that internet search has become quite a common approach, these days, whether it is about finding information, logging complaint, and purchasing any product or service. Google, one of the best search engines, always prefer to facilitate the searchers, which is why it introduces different algorithm on time to time basis. Algorithm basically works for the searchers to help them in finding the pages, which have the searched keywords. To facilitate online users more, Google has introduced its new algorithm, named Hummingbird, on its 15^thbirthday.

What Google hummingbird is all about?

According to many experts, Google hummingbird is a true replacement of Penguin and Panda, as it pays more attention towards each and every word of the query input by the user. The basic aim of this algorithm is to find out what the online user is actually looking for so that the search engine may offer him the web pages with exact matching words. Now you must be thinking why this algorithm is known as hummingbird. Isn’t it? If you are thinking the same then you must know that Google has named this algorithm hummingbird because of its fast speed and precise nature.

What Google Hummingbird is going to Affect Websites?

With the launch of new algorithm, everyone is concerned that how it will affect the websites. If one would say that the emergence of hummingbird algorithm will change the entire system of Google ranking and content judgment then it will not be wrong.

The basic aim of this algorithm is to focus the quality of the content in order to facilitate the online users at its best. It is assumed that with the help of hummingbird algorithm, the use of Black Hat SEO Technique will be decreased, which will be quite beneficial for the real SEO experts and of course, for the online users. Do not forget that if you will found using such techniques by Google then it will penalized for your site. The most interesting part is that this hummingbird algorithm is already there and affecting search results. You will be amazed to know that humming bird algorithm was launched just a month ago but it has affected almost 90% of total worldwide searches already, which is quite surprising.

In nutshell, it is worthy to acknowledge milestone of Google in terms of more user satisfaction and to offer more recognition to experts, who are putting real efforts.

This post is written by Adeel Zia, A social media marketing strategist and search engine optimizer who has been working as SEO monitor from the last 3 years.

Google Panda Updates JULY 2013

GOOGLE PANDA UPDATES JULY 2013

Google has confirmed that panda updates is rolling and its now more targeted.
But this update is like softening the update, which means its a time for recovery and there are chances of traffic rise also. I wish all SEO's all the best with the latest update

Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted

Many claim to get recovered check here

PANDA GOOGLE UPDATES - Past & Present

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
Panda Update 26, July 18, 2013 (confirmed)

Ref:
http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219

Latest Penguin2.0 Updates | Penguin Google Algo!

Latest Penguin 2.0 Updates - Google Penguin Algorithm Updates

Penguin 1 on April 24, 2012 Algo Updates
Penguin 2 on May 24, 2012 Algo Updates
Penguin 3 on October 5, 2012 Algo Updates

AFFECTED SEARCHES : 2.3% of English queries IMPACT by Google Algo Penguin2.0

Google has just recently pushed the new Google Algo and the most awaited SEARCH UPDATE: GOOGLE PENGUIN 2.0 which Google call.

What Matt Cutts says on his blog as under:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.

Matt Cutts - Penguin Spam Report

Submit Form Feedback about spammy sites this update missed. https://docs.google.com/forms/d/1rhRenrd16MDSgAOwnMVx9KQbp--0JoY9vKiJdIcMe44/viewform

ABOUT AFFECTS:

Affects have been seen 2.3% of search.
Many sites have been affected with Anchor text issues
Sites which where ranking earlier on keywords have come down and sites which were not ranking on keywords have been ranking. Quite a reverse update

More updates to come soon.

SEO Freelancer - Hire SEO Specialist!

Research Analyst

HI,
Everybody welcome to the post of SEO Freelancer.
Nowadays as SEO Cost is too much, there are many seo experts who are technically strong with Google's updates and ranking algorithm. You can try me as a freelancer for your projects.

Hire SEO Freelancer!

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SEO Freelancers are the best when it comes to small & medium based business as they can give u proper insights and budgeted cost saving solutions at times of recessions.

Who is the Best SEO Freelancer?
This is hard to say as it depends purely on SEO Experience, experiments, innovative skills, coming out with various options and suggestions. But yes there are lot of talented SEO professionals at some of the websites listed below

GetAFreelancer.com
Elance.com
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About myself: Pravish Thomas ( SEO Analyst / Blogger / Strategist / Design Planner / E-commerce Visualizer / Google SEO Optimizer and Business SEO Consultant ). I m here to assist u in all types of websites related to Optimization and Web Promotion.

Clients Notes:
Its very important that before u consult any SEO u need to know about ur site itself. For ex: if its a Auto parts site u need to know which categories ur are going to target and what's ur business preferences.

1) Do u need to target various keywords to make it on top 10 ? ( keywords + traffic)

or

2) Do u need to do Mass promotion+ Internet Marketing ( High end traffic- only traffic )

3) Total Search Marketing ( High End traffic + Brand awareness + Keyword traffic) (includes - SEM, SEO, Internet Marketing, Viral marketing, Social, video, photo marketing, PPC, Banner advertising, Local Advertising, Local Marketing SEO/SEM )

So here as a SEO Consultant what I believe is that if there is no perfect communication between a client and a SEO then all the efforts of SEO's would be waste. A SEO needs to have a proper understanding about the subject then only can he can win Google's heart as u need to do a huge research specially when its E-commerce sites, many clients put 1 or 2 SEO's and start thinking that we can make it on top and that's it - Hurray!!!!! We are MILLIONAIRES!!
Is it? NOO The issue is that how a SEO handles the project and also depends upon the team of SEO's. Its not only SEO - U need a lot of Internal & External Marketing if u are in business like Real estate, Auto, Health, HOTEL

Time Frame: Yes, this is a very crucial factor, as many SEO's don't make it to the time frame with the desired keyword based on client's choice. So its very important that the keywords that a client chooses have a time frame, due to competition and search. So as a SEO Consultant & SEO Freelancer I would give the client various keyword and suggestions which would not only bring client's sites on top but would have a large popularity(traffic) among targeted users. Bringing traffic is one thing and getting revisit of the same visitors is another.

So u need to basically have a SEO Consultant who would understands ur site and what actually ur site is trying to target users?
Which type of customers is the client's targeting?
How far is the client going to spend in Search Marketing?
Demographics - AGE
How can costs be saved?

So all this type of question needs a thorough research on the site itself and then only strategies can be applied.

What is the most important part to be noted in optimizing a website by SEO Freelancer expert?
Well, U always know that if the base is perfect everything would be all fine and for a long long time. I m talking about the On page optimization which is the most important part of SEO where SEO's do the actual work, some do only few work and rely more on Link building ( off page optimization) which is one type of Mass submission process. Link building is important but if ur base is incorrect or not matched to the competition then ur submissions would be of no use. What u would be getting is Bulk traffic where ur analysis report would show number of visitors but no sale or irrelevant inquires. So this is where I consider the most important part or role of an SEO is to know about what the Site is actually, Targeted users, location base of users etc. As Google always loves pages that are focoused on USERS than search engines.

My Lookouts in a site - The way i do Professional SEO Freelance work
Research & Analysis - 100% PURE research and understanding of the site!
Domain check
Web design check
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Natural SEO Optimization with Content based Optimization
Duplication Check
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Yes I m aslo a SEO Freelancer looking for SEO projects from India, USA, UK, AUS, CAN, NZ.
Small & Medium based companies ( Static, Dynamic - E-commerce, CMS, Portal) based sites. I would make sure that I use my professional SEO User based white hat strategies for my clients by which I can build trust. Contact me for SEO / Web designing (XHTML/CSS based Layouts) / Consulting Business - SEM - Internet Marketing & Promotion.
Feel Free to contact me for any type of queries and suggestions.

Those who are interested to contact me for SEO Services do comment here and i can assist you in SEO & Link building services.

Research Analyst

Latest Panda Updates: Google Algorithm

HI,

There is an update about PANDA ALGO:
Matt Cutts, Google’s head of search spam has said that from now on panda algorithm will be integrated into search. Earlier it was manual push, now it will be like real time updates. But those changes won't be noticeable as google is rebuilding its index.

Here is a list of Panda Latest Algorithm Updates uptill now:

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

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Different Algorithms of GOOGLE
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Meta tags creation and implementation
Understanding Keyword Density and Placement of Keywords
Keyword Research & SEO Tools
How to Analyse a SEO site
Page to Page Optimization
How to diagnosis sites via Google Webmaster
Understanding of Google Crawl, Index, Sitemaps, Robots.txt
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How to make a blog
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Google Analytic s - Reporting and Implementation

Link Building - Off page Marketing
How to Start with Link Building
Genuine Link Building Methods - No Spam, No Blackhat
Manual Submissions - Understanding about Directory, Article, Social bookmarking, Press Releases, Classifieds Promotions
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Latest Search Rankings Google, Bing, Yahoo!

Here is the latest update about latest Search Rankings as of January 2013.

Google gained 66.7 percent 67 percent in January.

Bing rose from 16.3 percent to 16.5 percent in January 2013

Search activity was up 11 percent in January over December to almost 19.5 billion “core” searches — comScore’s phrase that indicates it doesn’t include contextually-driven searches like those that happen when users click on a photo gallery and the next image is actually a search result.