Yahoo! News: Yahoo! Shine Release
Shine: Fashion and Beauty, Healthy Living, Parenting, Sex and Love, Career and Money, Food, and more - Shine on Yahoo!
Yahoo launches new website for Women
About Shine (source: shine.yahoo.com)
" We didn’t want to be a site just for moms or just for single women or working women, or any specific demo- or psycho graphic. We wanted to create a smart, dynamic place for women to gather, get info and to connect with each other and the world around them. The important thing wasn’t how to talk to a 32.5 year-old with 2.2 kids but how to inspire you laugh, think, get mad, empathize, and be surprised and entertained. With Shine, we want to address the commonalities that make us such an amazing group. And we want you to be a part of it, not just a bystander. This isn’t a magazine or a tv show where you are an inactive participant. You help create this site. On Shine we want you to blog to comment on articles, to vote in our daily polls, to join in the harangue as we discuss daily events"
With the internet as our megaphone, we can now portray ourselves as funny, opinionated women who are in charge of our incomes, careers, families and happiness. CHECK out YAHOO SHINE NOW!
Visit site http://shine.yahoo.com/
SEMPO: What will be the big trend this year?
A major player in the search world is Jeffrey Pruitt, exec VP-search at search agency iCrossing and president of the Search Engine Marketing Professional Organization (SEMPO).
What will be the big trend this year?
Pruitt: The biggest trend is the convergence of display and search advertising. We’ll see a vastly different landscape over the next three to five years. Non premium inventory will be served to contextual like products—like site targeting, content ads, display-type ads and video ads. The key is that this form of advertising will continue to evolve into what I would call search-type dynamics. Non premium display content will move to a more auction-based model. In 2008, you’ll see the first pieces of that. You are seeing Google, MSN and Yahoo really starting to push that more.
source: btobonline.com
What will be the big trend this year?
Pruitt: The biggest trend is the convergence of display and search advertising. We’ll see a vastly different landscape over the next three to five years. Non premium inventory will be served to contextual like products—like site targeting, content ads, display-type ads and video ads. The key is that this form of advertising will continue to evolve into what I would call search-type dynamics. Non premium display content will move to a more auction-based model. In 2008, you’ll see the first pieces of that. You are seeing Google, MSN and Yahoo really starting to push that more.
Social media search is another trend. Imagine getting an e-mail from someone, clicking on their name and receiving their Facebook profile. That is an example of social media search. I’m hearing that Google, MSN and Yahoo are ramping up their social media with these types of applications.
What do you see as the near-term challenges for marketers?
Pruitt: I’m seeing two. One is maintaining visibility in universal search. It used to be, “Let’s do some keyword research.” Universal [search] brought a much more intuitive but complex approach to how people search online. Marketers have to think holistically through the customer-buying funnel. In doing so, they have to understand the search insights that can be gained from various tools—not just keyword research, but also analytic tools to understand customers’ persona's. That will in turn help map that information to help guide what type of content needs to be built to interact with customers in a more meaningful way. For example, will it be news-related content or video-related content?
The challenge is to create content that appears in universal search, and understanding your customer is necessary to design that content most appropriately.
The other challenge, which is tied to universal search, is that search marketing still needs to get redefined in the boardroom. People believe search marketing is simply optimizing for text-based search. It’s much more than that. It’s defining your customer online and building content for them to interact with. If you understand your customers more online, you can create more meaningful connections with them.
What is changing in terms of ROI measurement in search marketing?
Pruitt: Measurement and tracking technology is becoming much more sophisticated, and smart marketers will continue to embrace it. Search is scrutinized more than any other from of advertising online, but that is because you can measure it. Where it becomes difficult for a marketer is determining how other forms of ads impact your search effectiveness.
How do you integrate search with other digital media?
Pruitt: If you understand where your customers are online, you can develop an appropriate content strategy and create more meaningful connections with your customers across those platforms, whether it’s blogs, forums, social networks, videos or Web sites. It starts with market research, both linguistically and from a competitive standpoint.
I view search as the core component of all digital marketing. You need that insight into what your customer is doing online. It’s any content they are interacting with online. You create and optimize that content, but you also advertise across those same networks.source: btobonline.com
Latest SEO News: Pravish Thomas speaks!
SEO | SEM : SEARCH ENGINES
I have seen many SEO companies promising SEO | SEM Services . Well do all companies follow the SEO Rules?
I don't think so and i can really say only few SEO really work hard on SEO | SEM as in reality its a real hard hard hard tough job. Just imagine when ur competing against White hat SEO's, Experts, Black Hats, Marketers, Paid Search etc u can come to know in reality is it possible?
There are many factors which effects Rankings.
U might get rankings soon for less competition words what about High-level competition
Yest it can be possible only through "SEO STANDARDS"
When u look deep and when there is a real tough competition u need the Real SEO experts.
There are many SEO experts who are also experienced but still follow the old techniques say i get many guys who go for link exchange when i get tired telling them that Google doesn't love LE buddies. But alas guys need always an easy way :)
Well i can give some tips for Ethical SEO's marketers etc,,,,
-> SEO is not a game it must be Frameworked
-> SEO is damn tough newer take it easy - work harder on updates by GOOGLE
-> Analysis of the site to be done thoroughly
-> Look for competition
-> Metrics Conversion
-> PPC to be done for high competition sites
-> Target only the niche keywords
-> Usability + Search users are to be kept in mind
-> Give users and search engines what they need- Relevance!
-> Online Reputation Mgt to be checked
-> Research should be the 1st point to be mentioned - say more research and research on relevant targeted traffic
-> Target Google , Yahoo as primary and then the rest
-> Go for Authority sites for Link building(Hot stuff)
-> Stress more on Content again it should be interesting and simple for even a layman to understand
-> More text related to the subject at the same time giving usability for users and should be to the point.
-> SEO Management for SEO Companies: Should have Keyword Research Engineer + Marketing Expert SEM + Link building Expert + SEO Analytics and SEO Reporting + PPC Expert
-> Study of Google's 200 factors and to be updated with its changes
-> Get on stuff with Blogging, Social Networking - Media Marketing say "SOCIAL Web 2.o"
Conclusion: I see that many ppl still don't realize the importance of Effective Ethical Search Engine Marketing. Strong Analysis + Research on Search ENGINES is essential before u go for Optimizing any site. "SEO would survive only if USERS get benefited" - Relevance
- By SEO Pravish
I have seen many SEO companies promising SEO | SEM Services . Well do all companies follow the SEO Rules?
I don't think so and i can really say only few SEO really work hard on SEO | SEM as in reality its a real hard hard hard tough job. Just imagine when ur competing against White hat SEO's, Experts, Black Hats, Marketers, Paid Search etc u can come to know in reality is it possible?
There are many factors which effects Rankings.
U might get rankings soon for less competition words what about High-level competition
Yest it can be possible only through "SEO STANDARDS"
When u look deep and when there is a real tough competition u need the Real SEO experts.
There are many SEO experts who are also experienced but still follow the old techniques say i get many guys who go for link exchange when i get tired telling them that Google doesn't love LE buddies. But alas guys need always an easy way :)
Well i can give some tips for Ethical SEO's marketers etc,,,,
-> SEO is not a game it must be Frameworked
-> SEO is damn tough newer take it easy - work harder on updates by GOOGLE
-> Analysis of the site to be done thoroughly
-> Look for competition
-> Metrics Conversion
-> PPC to be done for high competition sites
-> Target only the niche keywords
-> Usability + Search users are to be kept in mind
-> Give users and search engines what they need- Relevance!
-> Online Reputation Mgt to be checked
-> Research should be the 1st point to be mentioned - say more research and research on relevant targeted traffic
-> Target Google , Yahoo as primary and then the rest
-> Go for Authority sites for Link building(Hot stuff)
-> Stress more on Content again it should be interesting and simple for even a layman to understand
-> More text related to the subject at the same time giving usability for users and should be to the point.
-> SEO Management for SEO Companies: Should have Keyword Research Engineer + Marketing Expert SEM + Link building Expert + SEO Analytics and SEO Reporting + PPC Expert
-> Study of Google's 200 factors and to be updated with its changes
-> Get on stuff with Blogging, Social Networking - Media Marketing say "SOCIAL Web 2.o"
Conclusion: I see that many ppl still don't realize the importance of Effective Ethical Search Engine Marketing. Strong Analysis + Research on Search ENGINES is essential before u go for Optimizing any site. "SEO would survive only if USERS get benefited" - Relevance
- By SEO Pravish
Google vs SEO!
GOOGLE deal Finalized
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.
source: google press center
There is a reason to do this bcoz of the heavy manipulation in Search Engines by many SEO's which is causing the headache and i think this might be the reason for Google to act upon.
Conclusion: Ranking would be much tougher than ever before so SEO guys need to watch out
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.
source: google press center
There is a reason to do this bcoz of the heavy manipulation in Search Engines by many SEO's which is causing the headache and i think this might be the reason for Google to act upon.
Conclusion: Ranking would be much tougher than ever before so SEO guys need to watch out
Google owns SEO ??? Paid Rules?
GOOGLE OWNS SEO!!!!!!!!!!
Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google
Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as "natural search" or search engine optimization work:
GOOGLE's policies
Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google
Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as "natural search" or search engine optimization work:
There's nothing wrong with SEO. Even Google tells you this. But on that same page, Google also says:
While Google doesn't have relationships with any SEOs...Now it does -- it owns an SEO. And therein lies the problem. Even if Performics is kept completely separate from the Google search team, there's the impression that Performics might have some special "in" with Google's non-paid search results.
GOOGLE's policies
DON’T BE EVIL
Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating.
We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for inclusion or ranking in them.
Objectivity. We believe it is very important that the results users get from Google are produced with only their interests in mind. We do not accept money for search result ranking or inclusion. We do accept fees for advertising, but it does not influence how we generate our search results. The advertising is clearly marked and separated. This is similar to a newspaper, where the articles are independent of the advertising. Some of our competitors charge web sites for inclusion in their indices or for more frequent updating of pages. Inclusion and frequent updating in our index are open to all sites free of charge. We apply these principles to each of our products and services. We believe it is important for users to have access to the best available information and research, not just the information that someone pays for them to see.Google official stance?Ans: We intend to spend the next several months assessing all of DoubleClick's products and services including those offered by Performics. In the near term, we intend to operate Performics as a stand-alone business unit consistent with its past practices. Upon the completion of our integration planning with respect to Performics, we will be in a better position to announce our future plans for this business.Conclusion:A purchase initially worth more than $3 billion, and Google still hasn't assessed that Performics poses such a huge conflict to own? Disappointing. Google should have announced a spin-off yesterday. I'd hope they'll rapidly move forward with doing that.
My conclusion (SEO pravish): I agree to fact of Danny Sullivan- this would create a great conflict - A major impact and all the rules would be broken.
Will the paid inclusions would ruin Organic Rankings? Need to see in the coming days
SEO's be ready for SURVIVAL!!!!!!!!!!!
source: searchengineland
Latest News: AOL gets Bebo for $850 million!
AOL gets Bebo for $850 million
Another social network has been purchased, during this round, Time Warner’s AOL unit has acquired Bebo for $850 million. The social networking category has been a continued area of interest, particularly among media and technology companies hoping to take advantage of one of the Internet’s most popular communication vehicles to boost advertising inventory. Some of the previous acquisition and investment activity in the space has included News Corp.’s acquisition of MySpace. in July 2005 for $580 million and Microsoft purchased a stake in Facebook in October of last year.
source: weblogs.hitwise
Google Goolag Tool Scanner!
Goolag Scanner
the Cult of the Dead Cow hacker group released an open-source Web auditing tool that aims to let owners check their Web sites for security vulnerabilities. Dubbed the Goolag Scanner, the technology is based on google hacking a form of vulnerability research developed by Johnny I Hack Stuff. Goolag Scanner is a standalone Windows GUI-based application.
Goolag Scanner provides one more tool for Web-site owners to patch up their online properties.
The Sophos 2008 Security Threat Report published in January revealed just how prevalent the danger is.
the Cult of the Dead Cow hacker group released an open-source Web auditing tool that aims to let owners check their Web sites for security vulnerabilities. Dubbed the Goolag Scanner, the technology is based on google hacking a form of vulnerability research developed by Johnny I Hack Stuff. Goolag Scanner is a standalone Windows GUI-based application.
Goolag Scanner provides one more tool for Web-site owners to patch up their online properties.
The Sophos 2008 Security Threat Report published in January revealed just how prevalent the danger is.
Sophos detects a newly infected Web page every 14 seconds. Eighty-three percent of those pages belong to companies and individuals who are unaware that their sites have been hacked.
"We've seen some pretty scary holes through random tests with the scanner in North America, Europe and the Middle East," Ruffin said. "If I were a government, a large corporation, or anyone with a large web site, I'd be downloading this beast and aiming it at my site yesterday. The vulnerabilities are that serious."
Yahoo! Buzz features!
Yahoo buzz - chosen by People
- The buzz can be about anything - a great story on a major news site, an extraordinary bit from an obscure site, an intriguing video, or a fantastic blog that shouldn't be missed.
- Instead of editors, people like you determine the top-rated stories.
How does Buzz work?
- A story is ranked based on its Buzz Score. The score is derived from search term popularity, the number of times a story is emailed from Buzz, and the number of votes a story receives.
- Stories with the highest Buzz Scores may be published on the Yahoo! home page - you can impact what millions will see on Yahoo!
- Buzz features the most interesting stories and videos on the Web
- Content is ranked based on votes, search-term popularity, and what everyone is reading and emailing - right this instant
- Buzz drives traffic directly to your site to read the full story
- Users can vote for your content from your site or on Buzz itself
- Top Buzz content may be featured on the Yahoo! homepage
source: buzz.yahoo
Latest Yahoo! News: Open SEARCH
YAHOO! ROCKS
The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That's right -- you heard it correctly -- the Yahoo! Search experience will soon be open. This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear -- present users with richer, more useful search results so that they can complete their tasks more efficiently and get from "to do" to "done."
Because the platform is open it gives all Web site owners -- big or small -- an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page.
Check this video to know more http://tools.search.yahoo.com/newsearch/index.html
source : ysearchblog
The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That's right -- you heard it correctly -- the Yahoo! Search experience will soon be open. This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear -- present users with richer, more useful search results so that they can complete their tasks more efficiently and get from "to do" to "done."
Because the platform is open it gives all Web site owners -- big or small -- an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page.
Check this video to know more http://tools.search.yahoo.com/newsearch/index.html
source : ysearchblog
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