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YAHOO! Latest News SMX Sumit

YAHOO! Latest News SMX Sumit

Tuesday, February 26
10:30 - 11:45 a.m.
Decrypting Quality Scores
David Pann, Vice President, Marketplace Design and Matching

10:30 - 11:45 a.m.
Search 3.0 Track: The Blended Search Revolution
Cris Pierry, Senior Director of Product Management, Yahoo! Search

1:15 - 2:45 p.m.
Search 3.0 Track: Video, Images & Blended Results
Cris Pierry, Senior Director of Product Management, Yahoo! Search

3:15 - 4:30 p.m.
Search 3.0 Track: Local Search & Blended Results
Brian Gil, Director of Product Management, Yahoo! Local

3:15 - 4:30 p.m.
The Economics of Search
Michael Schwarz, Marketplace Designer, Yahoo! Research

4:45 - 6:00 p.m.
Search 3.0: Online Retail & Blended Results
Ken Kronquist, Director of Product Management, Yahoo! Shopping


Wednesday, February 27
10:45am - 12:00 p.m.
Search 4.0 Track: The Personalized Search Revolution
Cris Pierry, Senior Director of Product Management, Yahoo! Search

10:45 am - 12:00 p.m.
Marketing Track: Branding & Search
Edwin Wong, Senior Market Research Manager, Yahoo! Search Marketing

1:30 - 2:45 p.m.
Search 4.0 Track: Will the Social Graph Change Search?
Cris Pierry, Senior Director of Product Management, Yahoo! Search

3:15 - 4:30 p.m.
Search 4.0 Track: Search Ads & Behavioral Targeting
David Kopp, Senior Director Product Strategy for Category Solutions

4:45 - 6:00 p.m.
Paid Search Roundtable
Dmitri Krakovsky, Vice President of Products, Online Channel

4:45 - 6:00 p.m.
SEO Track: Search Engineers Q&A
Sean Suchter, Vice President of Engineering, Yahoo! Search


Thursday, February 28
9:00 - 10:00 a.m.
Keynote: Generation Next: Search in the Coming Decade
Larry Heck, Vice President of Search and Advertising Sciences

2:45 - 3:45 p.m.
SEO & Linking Track: Linking Q&A
Priyank Garg, Director Product Management, Yahoo! Search



source: ysearchblog

VIDEOS: FUNNY SEO

FUNNY VIDEO:



Google: Backlinks Tips | Latest Backlinks Tips '08

Hi ppl,

I m back with
Backlinks Tips

Its very simple just need to follow simple rules

# Avoid all type of directories that u find on net
# Go for valid directories with relevant category for ex:

Shopping :
Gifts: Gift Baskets: Apple Ipods, Nano

So here u can see the Category: Sub category which is called deep linking
So submit to relevant category based directories.

# Submit to blogs, rss , social media, social networking, google, yahoo,msn etc

# To have good backlinks most important points:

1) Place Few Relevant external links that is not in ur competition which relates to ur site
2) Place links at the end of para
3) Anchor texts links which provides users interest to read more.
4) Useful content with relevant interlinks to make the Internal link structure strong to gain
backlinks popularity.
5) Avoid over
SEO Optimization can effect ur rankings
6) Content should be niche targeted to specific locations, products and to the point. Don't spam in content by repeating same keywords rather make the content such that users would love to bookmark ur site which in turn gives u great backlinks

7) Go for active users in blogs add them need to be polite, comment them etc,,,
8) Use
Google's gadgets which must relate to the content
9) Usability - Site must be
user friendly as it can be an advantage if a user refers ur site to friends which in turn generates one-way backlinks which is the main key to achieve top ranks.

10) Submissions to one way links is okay but what is the point when ur site doesn't have any relevant content or if ur site just tries to fool google by placing unnecessary contents, then its of no use. Avoid all this type of techniques, Need to do a lot of hard work and devote time specially for backlinks as its worth to gain rankings and popularity.

11) Go for authority sites - best for Backlinks

12) Study Link building deeply

13) Avoid link exchange as google hates :) well u can go for link exchange 1-5 at the most with relevant category only keeping in mind that ur really providing users genuine information.
Link exchange which is now the past, where in google searches for relevant
Quality based and Quantity of links pointing to ur site:

Update: Google doesn't hate but would not prefer much of link exchanges provided if its in the relevant category.

14) Active participation in forums, message boards, communities can gain gr8 backlinks
15) Last but not the least, don't spam, avoid over optimization, unique contents, traffic analysis, incoming links - link popularity, link spam etc should be noted.

Thanx

Backlinks Tips by SEO Pravish

Latest Google Backlists!

Google Backlists sites

GoCompare.com, a U.K.-based car insurance comparison site, apparently used SEO techniques to reach the number one position for the term "car insurance" on Google (NSDQ: GOOG)'s U.K. site.

According to Hitwise U.K. research director Robin Goad, the site got blacklisted by Google, presumably because the SEO techniques it used violated Google's rules.

Google has a lengthy list of rules for Web site owners about what is and isn't acceptable. And Google makes the consequences clear: "If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or 'throwaway' domains, your site could be removed entirely from Google's index," Google explains. "Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to 'help' you."

The penalty for breaking these rules (and getting caught) can be devastating for online businesses!

"[S]ince being 'blacklisted' it has dropped down the listings and, at the time of writing, is currently on the seventh page of listings -- i.e. well outside of the top 10," said Robin Goad, research director of Hitwise U.K., in a blog post.

A spokesperson from GoCompare.com wasn't immediately available to confirm what had happened. But the company's listing is indeed on the seventh search results page for Google.co.uk.

To hammer the point home, Goad's post includes a graph that shows GoCompare.com's search traffic dropping 87% between the 26th of January, when it held the number one spot for "car insurance," and the 9th of February. During the same period, the company's competitors saw their share of traffic generated from "car insurance" searches rise.

Goad says the GoCompare.com's experience "illustrates the fine balance that needs to be achieved between effective SEO and breaking the 'rules.'" It also demonstrates why Google is feared.



" Save ur site's from being backlisted! - open ur eyes check it - by Seo Pravish"



source: informationweek

Latest News: FLASH Gets BREAKTHROUGH! - SEO Flash

Flash breaks through with White Hat SEO. Richardson Graphics has develped a system that will make your full Flash site indexed by search engines.

---------------
24-7PressRelease
I am a developer for Richardson Graphics. I have been developing full Flash websites for over 5 years. It has always been a difficult task trying to convince customers they should use Flash over other types of web programming. Only about 5% of the time am I able to give a good enough sales pitch to convince customers to use a Flash only site. This isn't much of a problem for me because I've stayed fairly busy and I'm a small company and that is my niche in the market.

The reasons customers would not use full Flash sites before now are:
• No SEO, cannot be crawled by search engines.
• No back button and browser history support.
• Complicated Flash detection.
• No deep linking.

All of these reasons were valid and reasons for a company interested in marketing their site not to use a full Flash website. Those days are 100% gone!

I have been able to take public code that some designers are using in their Flash detection system and take it to levels of sophistication that no other designer in the world is currently doing. My Flash detection system allows a fast install of Flash if you do not have Flash 7 or higher installed, which is less than 3% of all web browsers according to adobe.com.

This new detection system also allows one click of the back button to the previous page, not sending you back through the Flash detections system, a big no no for SEO. I've also developed further public code that allows me to program the back button and browser history to work on my sites. This makes the full Flash site act like a normal html site, even changing the address and title of each page. This feature also allows for deep linking. This means that you can copy a link of the page you are on, i.e. http://www.richardson-graphics.com/#/Portfolio/ and paste it into a new browser and you'll be taken directly to the portfolio page. This is great for marketing.

Finally the big one, the crawlable content for SEO.
With the new detection system you can place alternate html content for those who don't have Flash installed. Users who visit your site get this html alternate content replaced by the Flash movie so fast they never see the html content if they have the right player installed. This is important because now full Flash sites can have content that is crawlable as well! With this there is an ethical dilemma though.

The dilemma is that you can flood your index page with content not relevant to your site or even located in your site and no one would know.
Black hat SEO for sure. Google will of course soon be able to test for this and penalize your site. For this reason one should make sure that the content in the html alternate content is the same content located throughout your site. This way it is true alternate content for the website and when Google looks at your site they won't penalize you because you'll be using a White hat SEO approach.

Of course you still must do all the other things to get your page ranked, like w3c page validation, no broken links, sitemap, verify code and link building. Link building is still king with Google.

With this new technology a full Flash site can equal it's long time rival of an html website. This definitely levels the playing field between Flash and html. Flash designers like myself will be able to promote and sale SEO for their Flash sites. Oh what a glorious day! Look for the amount of Flash content to significantly grow on the web.
And those guys who said there will never be a way to build a Flash site that can be indexed, well the day has come.

About Richardson Graphics
Richardson Graphics is an all Flash Web Design and Development compnay. We are located in Columbus, Ohio


source : 24-7pressrelease.com

Google News : GOOG Launches Online Business Software

Latest News Google: Google Launches !

An online business software package designed to make it easier for people in the same organisation to share documents and information.


The free ‘Team Edition’ software, scheduled to debut Thursday, represents Google's latest attempt to attract more users to
free applications, which poses a potential threat to rival Microsoft's highly profitable Office programmes.



source : infotech.indiatimes

Latest Yahoo News - Latest Yahoo! News Updates - Yahoo(Mr. Yang)

Latest yahoo! news: Updated Yahoo ! Mr. Yang the Bold Man!
Yahoo's update -> Mr. Yang, a cerebral, highly analytic executive who, by all accounts, cares deeply about the company he helped build and its workers, appears to have run out of time to answer those questions. A $44.6 billion bid from Microsoft is once again forcing Mr. Yang and his board to consider the viability of Yahoo as an independent company.


This time, Mr. Yang, 39, faces enormous pressure as he decides whether to try to rescue the company from the clutches of Microsoft, or accept the bid and watch Yahoo become part of Microsoft’s arsenal in its no-holds-barred brawl with Google.


Mr. Yang had quickly set priorities and laid out a precise strategy for making Yahoo more competitive.

Mr. Yang is one of the most successful entrepreneurs in Silicon Valley history. He helped build Yahoo from an early directory of Web sites into a sprawling Internet giant that offers services from online dating to e-mail that are used by nearly 500 million people around the globe. His wealth is estimated to top $2 billion.

On Wall Street, patience was running thin. Yahoo shares kept declining, from a high of more than $34 in October to about $24 at the end of the year and a low of $18.58 last week.

“We are still trying to do too many things, and fund them in a way that we need to in order to win,” said a senior executive who has grown disillusioned with Mr. Yang. “With the stock at $24 or $25, we’d be having a very different conversation now. But there were decisions made that were naive that have left us in a position where we can’t control our destiny.”


Mr. Yang himself, at times, suggested that some of the burdens of his new role weighed heavily on him. Speaking to Yahoo advertisers at a conference in October, he described the chief executive job as “lonely.”

Mr. Yang and Ms. Decker were quick to outline Yahoo’s top priorities: becoming a starting point for consumers on the Web, developing technology and relationships to sell ads on Yahoo and other Web sites, and opening up Yahoo to outside programmers and publishers.

“As a founder everybody loves you,” he said. “When you become C.E.O., you can tell somewhat the behaviors change.” He later added: You have to make tough calls.”


source : nytimes

News: Companies Purchased way Back : Recall Dotcom Bubble!

Recall Dotcom Bubble!

Google purchase of YouTube for US$1.65 billion in 2006,
eBay's purchase of Skype for US$2.6 billion in September 2005 (both mostly in swapping shares),
Intermix Media (owner of MySpace) by News Corporation for US$580 million in 2005,
On-line radio station
Last.fm was bought for US$280 million by CBS Interactive.


Real Money:

The new boom is not being fulled by IPOs, the money financing all acquisitions come directly from cash reserves of established companies with long term interest on the purchased businesses.

The reason why the earlier
dot-com bubble is called so is because it wiped out $5 trillion in market value of technology companies from March 2000 to October 2002

The main technology stock exchange, the Nasdaq rose just 2.5% in 2005, 8% in 2006 and so far 17% in 2007, this hardly constitutes a speculative bubble.

During the Dot-com bubble
Nasdaq rose 41% in 1995
22% in 1996
23% in 1997
38% in 1998
84% in 1999 and
22% in the first 3 months of 2000.
The bubble finally burst on
March 10, 2000.


source : wikipedia

Latest Google Yahoo News : Microsoft bid?

Latest Google Yahoo News Update!

Yahoo Inc. is holding out hope that there are ways it can thwart Microsoft Corp.'s unsolicited $44.6 billion takeover offer, including the emergence of a rival bidder or a business tie-up with Google Inc. that might allow it to remain independent, people familiar with the matter say.

Antitrust experts say Google's latitude to do even a business deal with Yahoo is minimal because of likely regulatory concerns. At Microsoft, optimism is growing that the $31-a-share offer for Yahoo that it made public Friday will go through in the absence of rival bids, people ...


Goolge Yahoo News Software Market Update


Business software units of Yahoo Inc and Google Inc are introducing beefed-up versions of their Web-based software that compete with Microsoft Outlook, offering yet another clue why Microsoft Corp made a $45 billion unsolicited bid for Yahoo.

SEARCH Market:

In the search market, a combined Microsoft-Yahoo would have about 33 percent of the market, still trailing Google’s 58 percent,

But in
Web-based e-mail, comScore ranks Yahoo, with 256 million visitors worldwide in December, and Microsoft, with 255 million, as the top two providers. While there is bound to be overlap among users of the companies’ e-mail services, a combined Microsoft-Yahoo would command a much larger share than Google, which comScore ranks in third place with 90 million visitors in December.

Yahoo and Microsoft rank
No. 1 and 2 in
financial news,
No. 2 and No. 1 in
instant messaging

Latest Bid by Microsoft:
Microsoft bids $45 billion for Yahoo



soure : nytimes, comscore,reuters, wallstreetjournal

Google Yahoo Updates

Yahoo going for Google alliance?


Yahoo Inc (YHOO.O) would consider a business alliance with Google Inc (GOOG.O) as one way to rebuff a $44.6 billion takeover proposal by Microsoft, a source familiar with Yahoo's strategy said on Sunday.

In a memo to Yahoo employees on Friday, which was obtained by Reuters on Sunday, Yahoo leaders wrote:
"We want to emphasize that absolutely no decisions have been made -- and, despite what some people have tried to suggest, there's certainly no integration process underway."

Microsoft executives cited industry data showing Google has a 75 percent share of worldwide Web search revenue. Collectively, Yahoo and Microsoft attract around 20 percent of Web searches, Internet measurement firms show.

"Today, Google is the dominant search engine and advertising company on the Web," Smith said in replying to Google on Sunday. "Google has amassed about 75 percent of paid search revenues worldwide and its share continues to grow."


source : http://news.yahoo.com/s/nm/20080204/bs_nm/yahoo_microsoft_alliances_dc